About Us
At Health Insurance Advisors, our mission is to always listen to our clients and provide proven, strategic health insurance guidance to meet the evolving needs of both employers and individuals.
We deliver clear, informed recommendations and sustainable solutions that help give both employers and individuals confidence and clarity in their health insurance options.
Our team's unique expertise and experience spans decades of creating, implementing, and managing some of the most complex, group retiree health plans for Fortune 500 companies, public sector employers, and the nation’s largest labor unions.
In addition to the large group market, we also bring years of experience guiding smaller employer groups, individuals and retirees in selecting their health and Medicare insurance coverage.
We believe every client deserves the same trusted care and advice we would give our own family, ensuring peace of mind with your health insurance decisions.
Our Core Team
Denise Lindeen, President & Licensed Agent
Denise brings a rare perspective shaped by more than 35 years in the health insurance industry. She began her career working with small and mid-size employer groups for 17 years at an independent Milwaukee agency, then spent two decades with UnitedHealthcare helping design and manage retiree health programs for large national employers and later managed the group retiree programs for HCSC/Blue Cross Blue Shield's largest public sector and labor clients.
Today, Denise combines deep carrier expertise with firsthand knowledge of the challenges employers, retirees, and individuals face when making benefit decisions. Her ability to bridge the gap between complex insurance systems and real-world client needs allows her to provide clear guidance, practical solutions, and the personalized service clients deserve.
Josh Lindeen, Vice President & Licensed Agent
Josh has specialized in Medicare Advantage, Supplement, and Part D plans since 2010, helping individuals navigate options by listening attentively and offering solutions aligned with each client’s needs. Through countless one-on-one conversations and numerous community education events, Josh has earned the trust of clients and peers alike—along with receiving industry recognition and awards. He remains dedicated to transparency, exceptional client care, and staying current with industry knowledge. Known for his expertise and approachable personality, clients regularly refer friends and family to him. Josh also supports small businesses in offering group medical and ancillary insurance to their employees.
Joe Thorpe, PharmD, MBA, Licensed Agent
Serving Waukesha County & Lake Country Clients
Joe is a licensed pharmacist and health insurance agent, blending more than a decade of pharmacy experience with insurance expertise to help his clients make confident, informed decisions about their healthcare coverage. Whether a client is new to Medicare or reviewing their current plan, Joe is committed to offering clear, honest, and personalized guidance to align the options that best meet everyone’s unique and personal needs.
Elisa Rollo, Licensed Agent
Serving Northeast WI and Upper Michigan Clients
Elisa Rollo is a licensed insurance agent proudly living in Wausaukee Wisconsin, working there and within its neighboring areas for more than 45 years. She holds over two decades of banking experience in compliance, risk management, and client care and carries that same strong ethical and trustworthy foundation into the insurance field. Elisa helps seniors navigate their Medicare options with clarity and confidence, providing the education and resources they need to make informed, independent decisions in selecting the coverage that best fits their individual needs.
Elisa and her husband of more than 35 years, Cory, have three grown children and enjoy exploring and playing in the natural beauty of Northeast Wisconsin and the Upper Peninsula.
Dan Wesley, Director of Client & Agency Operations
Dan Wesley serves as Director of Client & Agency Operations at Health Insurance Advisors, where he combines a passion for helping people with a talent for building strong relationships and delivering exceptional client service. He works closely with clients and team members to ensure a smooth, personalized experience while supporting operational excellence at Health Insurance Advisors. His collaborative approach, attention to detail, and commitment to building meaningful relationships continue to guide his work today.
Alyssa Rudolph, Client Service Manager
Alyssa is the Client Service Manager and plays a vital role in making sure our operations run smoothly, and our clients always feel supported and well‑informed. With a commitment to responsiveness, attention to detail, and client satisfaction, Alyssa helps make Health Insurance Advisors a place where clients feel welcome and more at ease making decisions about their coverage.
Insurance Carriers we Represent
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